Welcome to the seven year itch

Exactly seven years after our launch we have changed everything.

The fragrance approach, the formulae, the packaging, the sourcing, the design. The footprint.

Not because we aren’t proud of what we have done so far, more because we know we can be even better.

You could say it comes from seven years of experience in perfume, flame and cosmetics, and of learning not just to walk, but to run.

But it really emerges from a growing awareness that the buying decisions we all make have a consequence on more than just our bank accounts.

Whether or not one believes in a climate crisis, it’s impossible to keep pretending our global appetite to consume – and industry’s rising control of the environment to indulge it – aren’t having a very negative impact on our shared future.

We welcome you to participate.

Skandinavisk collection

07.20.2023

Knowing to take the leap

Founder Shaun Russell discusses how doubling down on our business purpose through hard times is vindicated by our B Corp recertification result.

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The story of a scent: REGN

09.02.2023

The story of a scent: REGN

Discover the delights of Nordic rain, with our limited edition scented candle REGN, perfumed with the evocative, romantic and refreshing scents of misted peony and slippery cobblestones.

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Hand on the skin

26.01.2023

The perfect winter hand care routine

Discover how to protect your skin through harsh winter weather and plunging temperatures, with advice on how to nourish your hands and keep your skin supple.

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