Our journey to becoming a B Corp was probably the hardest thing we’ve ever done. It’s also probably the best thing we’ve ever done. Take a look at what it took to get certified as a B Corp, and how it changed how we looked at, yes, just about everything.
The B Corp Beauty Coalition is a collective action initiative of more than 50 B Corps across 5 continents committed to working together to improve the environmental footprint of the beauty industry. As one of the founding members of the coalition, and now the Chair of the Supervisory Board, our own founder, Shaun, is clear on the challenge ahead:
"We march under the banner ‘B Beauty’, and we aim to broaden the meaning of beauty itself, from one focused on the self, to one where the protection of the beauty of nature is held just as important. On behalf of the Supervisory Board, we now proudly take up the torch and commit ourselves to work together to share best practise, pioneer innovation, publish outcomes, and change the beauty industry for good.”
As members of the B Corp Beauty Coalition, we envision a new approach to beauty that prioritises soil as much as skin, nature as much as natural, evidence as much as ego, and impact as much as performance. We commit to working together to share knowledge and best practices, spark exploration and responsible innovation, and to speak consistently and clearly, to deliver genuine benefits to our customers, our communities, and our planet.