Founded in 2012, our home and body fragrance collections are inspired by over 20 years of travels across the Nordic region. We create subtle, refined scents based on aspects of Scandinavia we consider to be precious to the inhabitants and exotic to the outside world, and we blend them with colour, symbols and a single local word rich with meaning to create unique impressions of Scandinavia.

Living Scandinavian is not just which part of the world you come from, it’s also how you think, how you treat others and the nature that surrounds you, and what you treasure. We believe a more Scandinavian approach to life offers a blueprint for a better future in a world that’s forgetting how to listen to quieter voices.

We have always been inspired by the Scandinavian design tradition – of function over form, of minimal aesthetics and understatement, and of responsible sourcing and production practices. You can see this reflected in our choice of elements and materials, in their simple, clean lines, and their origin and footprint.

We call our fragrances ‘chapters’, and each chapter has its own name, colour and graphic symbol, many of which can be found inside our pattern motif. To name each chapter, we choose words from the Nordic languages, words that mean something to people here, but the rest of the world has literally no connection to, and almost certainly can’t pronounce.

In essence, our pattern motif tells the story of Scandinavia and each symbol represents one of those chapters.