Our vision


Imagine a great land at the end of a long rocky track.

A land populated by silent forests, silvery lakes, secluded islands and mountains of snow.

Where nature dominates and seasons dictate.


A land larger than Germany, France and Italy but one-tenth of the people. With more boats and bicycles than those owning them, and a border to continental Europe just sixty kilometres long.


This is a land that has plotted its own course, shaped a different way of living over centuries. Where community, consciousness and timeless values of trust, equality, respect thrive. 


Where its inhabitants place the greatest priority on life balance, on fellowship, family and friends, and on everyday moments of shared happiness.


Romantic? Idealistic? We think not.


It’s genuine.


And it’s something everyone should experience.



Voices journal



Midsummer in Scandinavia

10.06.2022

Midsummer in Scandinavia

Midsummer is a celebration of the magical midpoint of summer. Find out how we celebrate the festival in Scandinavia.

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SKANDINAVISK's new hand, hair & body care collection

04.02.2024

Body + Soil

How we have upgraded our whole hand, hair and body care collection to make it more natural, organic and local to the Nordic region, and more environmental-friendly.

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The story of a scent: HAV

27.07.2022

The story of a scent: HAV

With notes of beach rose and hawthorn from the shoreline, HAV celebrates the scent of the Scandinavian seas, from the Baltic, North and Norwegian seas up to the Arctic Ocean.

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